Changing Dimensions of Tribal Markets Through Online Platform with Reference to Jawadhu Hills – Tiruvannamalai District

Abstract

This paper aims to explore the extensive literature on tribal marketing. The tribe always been a mean separate view people for marketing purposes and community marketing is recognized as an ability way of narrowing the measure population for a given brand. With the progress of online platform another striven in tribal Marketing has been victory. There maturity of online marketing strategies and the progress mastery by brands online platform have now versatile tribal marketing to another level as it is detailed in the following literature review