E-Adveretisement Perception By Senior Citizen: An Experiemental Study

Abstract

Advertisement is a paid form of communication from specific source attempting to persuade and to make influence to take action at least in the future.  Presently prints are less in circulation and e-advertisements are increasing in every e-path.  Senior citizens are also in use of internet for many reasons such as less mobility, independent etc.  Senior citizens who were above sixty were put to pre-test to identify the preferred product advertisement in the electronic media and the maximum response was for jewellery.   Their perception towards the advertisement was studied and this research is focused to identify the most important aspects of advertisement and it will be more effective.