“A study on Customer Perception Towards Credit Cards Usage”

Abstract

Credit card is a tiny plastic card used by the customers as a system of payment. It allows its customers to shop any kind of product and services. The credit card facilitates the user with a revolving account which helps its customers borrow money from the bank in case of a purchase. The main objective of the study is to find out the satisfaction of customers with respect to credit card usage. Primary data is been employed throughout the study. For the purpose of the primary data analysis we have collected 300 samples from Coimbatore. On the basis of the sample, level of satisfaction of the customer towards credit card is found out.