A Study on the factors influencing Consumer’s intention to adopt Mobile Wallet in Coimbatore City

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Prof. A.S. Angelin Prema , V. Thangadurai

Abstract

India is steadily moving towards cashless economy by transforming from hefty physical wallets to virtual wallets. With monetary tightening and cash crunch that took place in the Indian economy during the demonetization period gave a propel to these wallets and ever since, the number of users has been persistently increasing. The primary focus of this study is to understand the factors which influence the customers to adopt mobile wallets. The study reveals that the consumers express positive attitude towards mobile wallet and the main factor that influences the consumer is ease of use and credibility. The study includes several findings which can benefit the stakeholders of mobile wallet..

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