A Comparative Study on Corporate Social Responsibility Among Companies With Special Reference To Coimbatore And Tirupur City

Abstract

Corporate social responsibility (CSR) is a conviction whereby organisation consolidate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. The subject of CSR has risen to the top on the agenda of policymakers, managers and social activities in recent times. Economic, trade and commerce and social concerns are increasingly impacting an organization’s economics, brand and reputation standing. One motivation for it is the emerging legislation on corporate governance, compulsory minimum number of non- executive directors, nominating women director and disclosure of greater detail of the operations and finances of an enterprise. The three keys to an effective CSR policy are commitment, clarity and congruence with corporate values. The role of government in relation to CSR, the drivers of CSR, the adoption level and end results of CSR must be studied well to moving towards world class business achievement. Corporate social responsibility is represented by the contributions undertaken by companies to society through its core business activities, its social investment and philanthropy programmes and its engagement in public policy.