Analysis on the Extent of Obstacles Faced by Retailers During Covid Lockdown Period

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Dr. K. Meenatchi Somasundari , Dr. S. Lalitha

Abstract

In India, this pandemic has begun out touching stores from the last week of March 2020 to date. The lockdown introduced through the authorities has created all of the stores’ face degrowth of their commercial enterprise. Indian selling is dynamic in nature and it's to stand the adjustments obligatory through the environment. Retailers worry the revival might conjointly additionally get similarly hit withinside the next few weeks because of stricter curbs consisting of early closures, weekend lockdowns, and department stores being advised to are trying for Covid-bad reports. Still, manufacturers stated overall commercial enterprise is but to experience the warmth on the grounds that eCommerce has surged in those markets, compensating for the loss. Bharat noticed the world’s second-biggest Covid-19 the outbreak, necessitating again-to-again lockdowns and nearby shutdowns, that hit trade. Retailers still grapple with low footfalls in high-street stores and malls despite the ultimate easing of curbs. Retailers predict an impact on client footfalls in their stores however aforementioned they're observation the stocks, and have additionally advised to the govt. to manage the case with the assistance of technology and knowledge instead of discretional lockdowns. Either the result is positive or negative this COVID-19 has been a crucial issue for the retail business to possess new facets.

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