A Study on User Empathy Composition Factors of Digital Media

Abstract

Industrialization and rapid technological development brought about diversification of the product market. Therefore, this study aims to clarify the constituent factors of empathy that give emotional satisfaction in digital media devices, and to investigate the characteristics of empathy factors by conducting qualitative and quantitative studies in parallel. As a result of the study, users were identified as five factors: Usability, Emotion, Stability, Interest, and Bond. The results of this study can be usefully used as an index on how to increase empathy for users in digital media to satisfy their emotional satisfaction. In addition, as the digital media market is gradually expanding, it is expected that it can be used as a useful framework in both academic and practical aspects.