An Exploratory Study on Recognition of Non-corset Movement: Focus on Korean Female Adolescents

Abstract

The purpose of the research is to investigate the perception of female adolescents about the 'non-corset movement'. 'non-corset movement' means a movement to stop embellishment work, currently active in Korea. This study has addressed three major issues. First is the degree of knowing the non-corset movement of female youth, the second is the recognition of the non-corset movement of female youth, and the third is the degree of practice. To fulfill these purposes, a survey was conducted with 134 female adolescents in on-line, and practiced frequency analysis. The summary of results is as follow. First, awareness of non-corset movement in Korean female adolescents is high as 86.6%, especially them have experienced online non-corset movement. Second, non-corset movement is thought to have positive meaning in social by Korean adolescents, because non-corset movement reduces pressure on make-up. Third, 40% of the participants are participating or willing to participate in the non-corset movement, especially in actual life by reducing make-up or cutting hair than online.
This study is meaningful in that it was an early study to explore the current condition of non-corset movement. In addition, by examining the perception of the non-corset movement of female adolescents who will become a future consumer, it can be used for analyzing future trends of the beauty industry. Furthermore, it is meaningful that it is the basis for further studies to explore the significance of non-corset movement for all genders and predict social trend.