CONSUMER BUYING BEHAVIOUR ON HEALTHCARE PRODUCTS AND MEDICAL DEVICES DURING COVID-19 PANDEMIC PERIOD - A NEW SPOTLIGHT

Abstract

The present research study attempted to understand and analyze the consumer buying behaviour especially on healthcare products and devices during the COVID-19 pandemic period. The objectives of the study include the buying behaviour and perception of the consumers towards healthcare products and devices and the factors influencing their purchase behaviour. The research study is descriptive in nature. A well structured questionnaire was framed and used to collect the primary data from 110 respondents. The data collected was then analysed using simple statistical tools like percentage method, weighted average method and correlation analysis and the results were interpreted. Concluding remarks and suggestions have been made based on the findings.