4 P’s To 4E’s – How To Avoid The Risk Of Unbalancing Marketing Mix To Bring Development In Tourism Sector Of Oman

Abstract

The topic covers the “4P’s to 4 E’s – How to avoid the risk of unbalancing Marketing Mix to bring development in tourism sector of Oman” this tries to measure the transcendent change from applying of marketing 4 P’s to 4 E’s. Tourism is one of the sources of income in Balance of payment statement. When the country is meeting the recession due to fall in oil price in the international market it requires focusing on other source of income generators. The marketing mix 4P’s were: Product, price, place and promotion. These were the main focus in the field of marketing before twenty years but the focus has been shifted recently from 4P’s to 4 E’s that is Experience, Everywhere, exchange and Evangelism. This report is proposing to identify the risk of unbalancing marketing mix and as well as to increase the development of tourism in Oman.