Electric Scooters Vis-A –Vis Ice Scooters; Market Replacement Potentiality Study Among College Students

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Praising Linijah N.L , Dr. J. Clement Sudhahar , E. Adrian Samuel

Abstract

Six of the world's 10 most polluted cities are located in India.12.5 lakh people in India die every year due to air pollution. Air pollution in the transportation sector remains as the most important factor causing it. Coimbatore, being one of the largely populated cities in India, Pollution level is increasing day by day. With EV technology and charging infrastructure improving every day, electric two-wheelers are the best way for consumers to contribute towards improving air quality in Coimbatore and all over India. This Paper studies about preference level and knowledge of students towards electric scooters with special reference to Coimbatore city. Knowing the mentality, attitude, awareness and perception of students in Coimbatore, Electric scooter industries will be able to penetrate the market using customized strategies and ways of approach towards students and improve sales and marketing.

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