A Study on Reasons for Usage of Social Networking Sites and Its Impact on the Academic Performance of Engineering Students with Special Reference to Krishna and Guntur Districts, Andhra Pradesh

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Dr. Ch. Naga Ramya Kiran

Abstract

The purpose of the present research is to identify reasons for usage of social networking sites and its impact on the academic
performance of engineering students in Krishna and Guntur districts, Andhra Pradesh. For the purpose of the present study, a
well-structured questionnaire was used to collect the data. On the basis of stratified random sampling, 2400 students were
chosen for the present study. 98% of the questionnaires were received from the respondents. Descriptive statistics and Neural
network analysis were done to analyse the data. The results indicated thatengineering students used social networking sites
because they were strongly influenced by their friends and also they wanted to get connected with their friends.Findings also
revealed thatengineering students used social networking sites because it is easier for them to chat through text from
mobile devices by making use of certain features like sending images, and videos. The major finding showed thata good
number of engineering students used social networking sites for academic purposes such as sharing resource materials, make
an appointment with the concerned faculty in order to share the ideas regarding projects, assignments, content creation,
additional learning such as exam preparation, course task, and seminars, video sharing, do have influence on their academic
performance. The present study, hence, recommends that college/educational institute should encourage teachers to integrate
social networking sites into their classrooms, homework, and projects.

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